PUBLICITY TOOLS

Libraries have not been good at promoting themselves. A proper national campaign is needed. Meanwhile, check the facts listed under ESSENTIAL INFO on this website. And check out these….

FREE DOWNLOADS

Nine posters (six also in Welsh) featuring celebrities: Mary Beard, Stephen Fry, Jah Wobble, Jacob Sam-La Rose, Viv Groskop, Clematine Wamariya,  Ben Thompson, Bobby Seagull, Amy León HERE.

Wide choice of witty campaign posters based on wartime classics, adapted by librarian Phil Bradley (copyright-free) HERE.

Six colour posters (one in Welsh) making the point that you need a trained librarian to help you navigate the internet, by artist Sarah McIntyre HERE.

Simple diagram showing four areas where libraries make a difference – reading; information & digital; culture & creativity; health & wellbeing – and what these achieve HERE (‘Universal Library Offer Framework’ is under under Universal Library Offers).

Leaflet/poster showing how libraries affect four policy areas – economy, education, culture and society. Backed up by (2014) research lists HERE.

Four brochures on: digital access & literacy; healthier & happier lives; greater prosperity; stronger, more resilient communities HERE.

Downloadable flyers about Welsh digital services and authors, write-ups/pictures of famous Welsh library fans HERE.

NOT FREE…

Phil Bradley (above) also sells a range of campaigning posters, badges, mugs, T-shirts, keyrings, ties, baseball caps, bags, bumper stickers, cards/postcards. You can customise the posters with your name/slogan etc.Profits go to charity HERE.

Starting September 2020, librarian Lottie Begg is launching Public Library Apparel – library-themed T-shirts and more –  with a Kickstarter to raise funds for production (and a chatty website) HERE.

Register your interest.

DO IT YOURSELF PUBLICITY

USEFUL MATERIAL

Why libraries. Lots of arguments for libraries, grouped under: education; equality; value for money; internet, e-books and IT; false economy, myth-busting (especially good!)

Personal stories.

What librarians do.

A librarian’s life.

Why the internet is no substitute for a library and librarians.

ADVICE AND IDEAS

Very much geared to Scotland but good basic advice from the Scots librarians’ association HERE.

Aimed at library staff, but good clear advice for anyone looking to advance their use of social media.

From a long and very mixed list, pick out: Social media toolkit, Facilitating meetings online toolkit, Facebook Live toolkit, Facebook group toolkit.

More ambitious: Screen capture photos and videos toolkit, Creating a YouTube channel toolkit, How to make a podcast toolkit.

ALL HERE (under Reports and Guides)

The Libraries Week national promotion is every October.  Worth climbing on board. Attractive downloadable posters etc for the campaign (also in Welsh) HERE.

And some useful general advice, especially…on marketing HERE and getting media coverage HERE.

The American Library Association’s page for Friends of Libraries.

Despite the differences in political systems etc there are some useful ideas HERE. See particularly the Power Guide for Successful Advocacy HERE.

Advocacy toolkit from Arts Council England HERE. Material on libraries is mixed in with other cultural stuff but useful facts can be found HERE.

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